Build in public · 2026—2029

$100M exit
in three years

I will write it down.

Starting now, before anything has been proven, I will write about the problems I encounter while building a company, the decisions I make, the actions I take, and the numbers behind them.

Writing helps me clarify my thinking and build a record I can return to over time. I hope it also offers a useful point of reference for others wrestling with similar questions.

A note to readers

“To pursue a bigger dream, I am building the environment and principles needed to grow into it. I will not hide the gaps or mistakes along the way. I will learn from them, make better decisions, and keep moving toward the goal. I hope you will follow the journey.”

Essays

Written in chronological order.
EP.03I'm on my own againEP.02Customers wanted results, not a systemEP.01I'm taking on a $100M exit in three years