I'm taking on a $100M exit in three years
I am building the money, time, and team needed to act on a larger dream—and documenting every choice along the way.
I set a goal.
Within three years, I want to build a company worth at least $100M and exit.
I have not achieved anything yet. I do not know which business will get me there. So instead of rewriting the past after something works, I am starting the record now.
Why write this down?
I used to think a process without results was not worth recording. I wanted to prepare more and share only after something worked.
The longer I waited, the later I started. I kept planning and researching, but often stopped before getting a real response from customers. When a new idea came along, I moved on without recording what the last attempt had taught me.
The problem was not a lack of ideas. I had no system for carrying execution and learning forward.
Writing lets me see what I knew, what I did not know, and why I made a particular choice at the time.
I will record the problems, the choices, the work, the numbers, and what I learn along the way.
Why $100M, and why three years?
I want to build a freer world.
I do not yet know how to build it. But I cannot stop at dreaming about it.
To build the world I want, I need resources: money, time, and people. Right now, I lack all three.
Elon Musk came to mind. After PayPal's exit, he took on larger ambitions through SpaceX and Tesla. I want to build the foundation to act on my own dream.
On the way to building a company worth at least $100M, I can meet good people and build a team. An exit would give me money and time for what comes next.
That is why $100M is a number that excites me. It also represents the scale of the environment I believe I need to build the world I imagine.
Three years is the deadline I chose so I do not keep postponing the work.
The goal also changes the choices I make today.
I have to decide whether to stay in a business where my hours grow with every new customer, or turn recurring problems into products and systems. I have to choose between revenue in front of me and a company where data and experience compound over time.
Whenever I face an important decision, I will ask:
“Does this move me closer to building a company worth at least $100M within three years?”
Why make it public?
First, writing makes my thinking clearer.
Decisions kept in my head are easy to rewrite after I know the outcome. A record preserves the assumptions and choices I made at the time.
Second, this process may help someone facing a similar problem.
Writing after success means looking back with the answer in hand. But while building a business, there is no answer key. You choose with limited information, watch customers and numbers, and decide again.
That is the moment I want to preserve.
What I will record
I will write about:
- which customer problem I chose
- what I assumed and how I tested it
- how customers actually responded
- how costs and revenue changed
- what I changed after seeing the result
I will record good decisions and bad ones. The point is not the failure itself, but what changed afterward.
I will protect customer information and contractual secrets. Numbers will always come with context.
The cycle is simple:
“Hypothesis → Action → Customer response → Numbers → Change”
The first hypothesis: Libera
The first business hypothesis in this project is Libera.
Libera aims to become a digital employee that takes on repetitive work. Right now, we run Meta ads for beauty brands and look for problems customers face again and again. We will turn one of them into a product and test whether people actually use it.
The hypothesis may be wrong. If customers tell us otherwise, I will change it and record why.
The record starts today
I do not know where this will end in three years. I may reach the goal, or I may be working on a completely different business.
But I can preserve the problems I saw and the choices I made today.
This is the first entry.
The next essay will cover the first customer problem Libera plans to solve.